Mobile Deluxe refreshes Daily Blackjack regularly with new card-backs and content in a rewards store. The app is designed to be sticky - like any good social game - with online tournaments, multi-player competition and leaderboards. The app also offers players the chance to play by the rules of different casinos around the world.
But most importantly, the app is free. Daily Blackjack users start with a stack of 500 chips, and even if they lose all of the chips they are given 50 additional chips each day, to keep them coming back to play. If a user wants to play with additional chips, they can make in-app purchases to buy more.
“Being free is the biggest thing in social games,” advises Josh Hartwell, CEO of Mobile Deluxe. “You can get a huge audience with a free product and grow it even more. Plenty of mobile games are using a freemium business model, which became very popular with Facebook games.”
“The thing that excites carriers about freemium is that their customers don’t have to pay without knowing about the game. People who want to play games don’t want to pay up front for them anymore, because now there are so many apps out there. As carriers chase after Apple’s App Store and the Android Market, traditional business models are beginning to break down and there has been a large shift to the freemium model.”