Already one of the most advanced mobile societies in the world, Japan is often looked to not only as an innovator in, but also a supreme testing ground for the latest communication technologies. But with such prestige also comes a profound need to continue that momentum—something KDDI understands all too well. As a leading service provider to the quickly integrating fixed and mobile communication markets, KDDI knows the importance a solid foundation means towards future growth. And that’s why they trust Brew MP.
As KDDI continues to work towards the realization of FMBC (Fixed Mobile and Broadcasting Convergence) based on the next generation Ultra 3G concept, they’ve already used Brew MP as the basis for the development of KCP+: a common, standardized platform and software for mobile phones that includes an OS and middleware. And by pre-loading KCP+, it allows them to focus on other, more important components such as designing development resources, user interface and implementation. All of which leads to device differentiation—a real competitive advantage.
Navigation engine by NAVITIME JAPAN Map: Shobunsha Publications, Inc. / ZENRIN CO., LTD. / Geographical Survey Institute Traffic information: VICS / JARTIC
This powerful suite has provided Japan’s leading mobile phone manufacturers with the ability to further reduce costs and shorten the development period for new phones.
Leading technology means leading applications.
Aside from helping provide a solid foundation for Japan’s mobile phone market to work from, Brew MP has also helped KDDI power some new and exciting phone applications as well. Their new EZ Navi Walk combines trains, buses, taxis, planes and walking with map, voice and vibration in accordance with your walking speed to show you the best route to your destination. And with EZ Joshuseki Navi, people everywhere are foregoing the purchase of expensive car navigation systems and instead opting for it on their mobile phone. With easy, audible turn-by-turn directions, directional images and even updated traffic reporting to avoid Japan’s well-known traffic jams, it’s easy to understand why the application is quickly gaining popularity.
The right engine for the future.
In the decade ahead, Japan’s mobile market shows no signs of slowing down as it continues to set a pace that much of the rest of the world will follow. And it’s a place of real opportunity for creativity and innovation if you have solid, yet flexible development power behind you. With Brew MP, KDDI already knows their answer to that question.
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