China Unicom

With a population of over 1.2 billion people and more than half of them under the age of 24, the growing mobile revolution in China is one the entire world is watching. Everywhere, people are dropping their fixed lines—and in even more cases, getting phones for the very first time. Yet, with an average annual income of roughly $6,000 per person, the country’s 2nd largest service provider, China Unicom, is faced with a challenge—trying to find affordable ways to connect users to their UMTS/HSPA network—the largest in the world while also staying on the forefront of smart phone technology. And Brew MP™ is helping them do exactly that.

With the power of Brew MP, China Unicom and its OEMs are realizing the tremendous cross-tier value of the platform. It’s currently driving development of several low-cost, feature-rich smart phones and is also helping with the rapid expansion and upgrades being made to China Unicom’s mobile networks—where flexibility and scalability is key.

Brew MP’s integration with current China Unicom service offerings is also extremely important to China Unicom. Brew MP provides a clear, consistent path from which they can continue to improve the user experience of China Unicom’s core services. And as additional services are added, including a broad outreach to 3rd party developers, Brew MP will also provide everyone involved with a solid and reliable base to work from. Overall, China’s wireless market is already numbering in the hundreds of millions. And with the power of Brew MP and the growing relationship between Qualcomm and China Unicom, more and more people will soon find themselves with the ability to connect in ways they never have before.